Proswagcreations, India: Kia India has confirmed that the company has no plans to introduce sedans in the country and would instead focus on SUVs and MPVs. Tae-Jin Park, Executive Director and Director of Sales and Business Strategy at Kia India, spoke virtually to the Indian media and said, “We have no plans to bring sedans into the country. We are not considering this segment for India at all. It’s us.”
clearly focused on the SUV segment and the MPV segment for the Indian market. “The information was exchanged during our virtual interaction with the company after the introduction of the new company logo and the announcement of the branding strategy.
The South Korean automaker started operations in India in 2019 with the launch of the Kia Seltos. In just two years, the company is already the fourth-best brand in the country. The company’s current lineup includes two SUVs and one MPV. SUVs are in demand right now, and Kia wants to capitalize on this growing trend. In fact, Kia has already sold more than 2.5 lakh vehicles in India, with the company claiming that every third model sold in this segment is a Seltos, while every sixth compact SUV sold in India is a Kia Sonet.